Amplifier Game Invest acquires Swedish game studio A Creative Endeavor AB

Amplifier Game Invest, a subsidiary of Embracer Group, acquires A Creative Endeavor AB, an
independent mobile game studio located in Gothenburg, Sweden. A Creative Endeavor
becomes Amplifier’s first fully owned free-to-play mobile game studio, strengthening Amplifier’s
offering within the global mobile games market.

“Today, we are very happy to announce our acquisition of A Creative Endeavor. We are
constantly scanning the market for exceptional teams, who merge industry expertise with
entrepreneurial savvy. The extremely ambitious team at ACE aligns strongly with our values and
our desire to see long term success for our studios”, says Per-Arne Lundberg, CEO of Amplifier
Game Invest.

A Creative Endeavor was founded in 2012, and has released several titles with a combined total
of 75+ million downloads, including the hugely popular hit-title “Hooked Inc”, together with
publisher Lion Studios. Founders Martin Maisey Sjöberg and Rasmus Vernhamn are leading the
8 person team, focusing on the Hyper-casual and Idle mobile game genres. With its data driven
development philosophy, coupled with a strong creative drive and short production cycles, the
studio aims to grow and create new successes for the future.

“We at ACE are super-excited to join forces with Amplifier, and to be able to fully leverage our
mobile development expertise. We are also looking forward to finding common ground and build
strong relationships with the other developers in the Embracer Group”, says Martin Maisey
Sjöberg, CEO of A Creative Endeavor AB

A Creative Endeavor becomes a fully owned subsidiary of Amplifier Game Invest AB, joining the
ranks of 17 other game development companies already part of the Amplifier group. Amplifier
Game Invest is one of the eight operative groups within Embracer Group.


The full press release can be downloaded here